Alma Awards

From Freepedia

The Alma Awards or American Latino Media Arts Awards are distinctions awarded to Latino performers (actors, film and television directors, and musicians) who promote positive portrayals of Hispanics. Its name comes form the Spanish name Alma which means Spirit, Soul.

Created in 1995 by the National Council of La Raza, it takes over from the previous Bravo Awards. It's part of NCLR's strategy to restore the negative stereotyping of Latinos in US entertainment. The awards are given during an annual ceremony held in June.


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