Behavior change

From Freepedia

Behavior change is a declared objective of many health interventions. The behavior is usually health seeking behavior or the absence of it. Activities that help a person or a community to reflect upon their risk behaviors and change them to reduce their risk and vulnerability are known as interventions. Behavior change interventions mainly include communications, are abbreviated as BCC, for Behavior Change Communications.

See also 'The Transtheoretical_Model of Behavior Change'