Designer jeans

From Freepedia

Designer jeans are jeans that were marketed as fashion and status symbols. The Nakash brothers (Joe, Ralph and Avi Nakash) are generally credited with starting the trend when they launched their Jordache line of jeans in 1978. Designer jeans are cut for women and men (but mostly for women), available in many sizes, and often worn skin-tight. They typically feature prominently visible designer names or logos on the back pockets and on the right front coin-pocket.

Within a few years of the Jordache launch, dozens of other brands were on the market. Among them:

Racy, suggestive advertisement promoted many of the brands. The first Jordache commercials, with their "You've Got The Look" campaign, were rejected by the networks as "lewd" and carried only by independent television stations in New York. Other memorable television advertising campaigns of the time included Gloria Vanderbilt advertising her jeans as "a million-dollar look", and Brooke Shields posing in a pair of Calvin Kleins and intoning, "Know what comes between me and my Calvins? Nothing."

In the late 1980s, designer jeans lost popularity. As of 2005, they started coming back into fashion with brands such as Seven for All Mankind, True Religion, and others, typically costing upwards of $200USD. A few of the older brands, namely Jordache, Sergio Valente, and Calvin Klein, are also coming back with the designs that made them popular.

References

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