Pathos

From Freepedia

Pathos (from πάσχειν paschein, the Greek word meaning "to suffer") is an appeal to another's pride or character in general. It is a means of persuasion. It is a part of Aristotle's philosophies in rhetoric.

These are qualities of a fictional or nonfictional work that evoke sorrow or pity. Overemotionalism can be the result of an excess of pathos. See also: Rhetoric

Pathos, in rhetoric, is considered an emotional or psychological appeal to the audience. A common use of pathos in argument is creating a sense of rejection if the audience doesn't agree. Creating a fear of rejection is in essence, creating a pathos argument.